Class Overview
This course is designed to teach students marketing principals using sports as a medium. The course will consist of hands-on projects, the use of Virtual Business-Sports, guest speakers, field trips, and lecture/class discussion. A very important resource for this class is the Virtual Business-Sports software. This highly visual computer simulation of a football franchise lets students handle promotion, develop ticket-pricing strategies, evaluate stadiums and city locations, control stadium operations and staffing, find sponsors and licensing deals, and more.
First Quarter
- What is Marketing?
- Economics of Marketing
Second Quarter
- The Consumer and Sports Products
- Product and Price Decisions: Sports
- Product Design
- Pricing and Strategies
Third Quarter
- Sports Market Research and Outlets
- The Research Process
- Outlets-The Place Decision
- Branding & Licensing Theories
Fourth Quarter
- Sports Promotion
- Planning the Promotion
- Advertising and Sales promotion
- Sports Marketing Plans and Careers
- The Marketing Plan and various Sports Marketing Careers
Grades will consist of:
Class Participation
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Virtual Business
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Unit Tests
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Assignments/Projects
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Useful Links:
Sports Marketing Simulation
PowerPoint Presentations:
Marketing - Chapter 1
Make an Energy Bar with Nutrition Facts Label